Having kids in your house makes you infinitely more aware of
what kind of commercials are being shown on television. I know this for two reasons. First, I have had to field questions on
what erectile dysfunction is.
Second, because my sons magically know about every single toy out there
before I ever hear about it. What
is more, every toy is awesome and they want it.
Perhaps you didn’t realize that watching TV and being
exposed to commercial after commercial extolling the value of a product that is
far less impressive in person than it is in full color being used by
professionals on screen was why your kids were able to tell you about every
feature included in the toy they are melting down over not getting in the
middle of the store. I don’t mean
to dash the imagery that you may have of your children hosting thoughtful and
conscientious consumer-reports-esque review sessions with their playmates.
But I digress.
The reason I mention commercials today is because I have
noticed recently that every commercial contains a legal disclaimer. Medications are certainly the worst
offenders. The manufacturers make
it all sound very tame at first, suggesting that their particular drug “might
not be right for you.” They say
this because their drug might cause you to incur seizures, blindness (temporary
or permanent), homicidal dreams or bleeding from the pores. I’m fairly certain such symptoms would
not be right for anybody.
But even children’s toy commercials have ridiculous legal
disclaimers. Foam dart guns need
to remind us not to shoot at anyone’s face. Arts and crafts products warn of toxic materials. Small parts are announced such that
parents with little ones can be prepared to worry about what their child might
try to eat or shove up their noses.
A toy shown flying through the sky includes a note in microscopic
letters at the bottom of the screen reading: Toy does not fly.
It all reminded me of one of my favorite spoof commercials
ever. It came from Saturday Night
Live back when it was still sort of funny. Please click the link below the picture to watch the commercial.
Watch the video by clicking here. |
This time is coming nearer.
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